Q-1.What is Search Engine Optimization (SEO) ?

SEO stands for “Search Engine Optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in search engines (such as Chrome, Bing, etc).

Q-2 Why is SEO important ?

• To help gain more visitors
• Important for social promotion of a website
• It plays an important role in improving the business of a commercial site
• Improving user experience

Q-3  What is an organic result?

Organic results are provided by search results based on relevance, quality, and other ranking variables and are one of the two kinds of search results in SERP. Organic results, sometimes known as 'free results' or 'natural outcomes,' are unpaid.

The organic results appear underneath the sponsored results. 

Q-4 What is keyword density?

Keyword density is the percentage of times a keyword appears on your webpage as compared to the total number of words on that page. The idea behind maintaining proper keyword density is to help optimize your webpage on a search engine, without having it penalised for keyword stuffing. The ideal keyword density is considered to be 1 to 3 percent.

Q-5 How to calculate keyword density?

You can use the formula below to calculate keyword density manually:

[number of keywords] / [total number of words] x 100

Q-6  What Is Google Panda?

 Google Panda is a search algorithm update introduced in February 2011.

Panda’s goal was to reduce the number of low-quality websites on search engine results pages (SERPs). It was one of Google’s earliest updates aimed at controlling content quality.

By filtering out thin and irrelevant pages, Panda helped users find more useful content on Google.

Triggers for Panda

The Panda algorithm update addressed a number of problematic phenomena in Google SERPs, including:

    Thin content - Weak pages with very little relevant or substantive text and resources, such as a set of pages describing a variety of health conditions with only a few sentences present on each page.

   Duplicate content - Copied content that appears on the Internet in more than one place. Duplicate content issues can also happen on your own website when you have multiple pages featuring the same text with little or no variation. For example, a chimney sweep company might create 10 pages, one for each city the business serves, with content that is nearly identical on all of the pages with only the city names swapped out (e.g. “We clean chimneys in Denver” on one page and “We clean chimneys in Boulder” on the next, and “We clean chimneys in Aspen” on the next).

    Low-quality content - Pages that provide little value to human readers because they lack in-depth information.

    Lack of authority/trustworthiness - Content produced by sources that are not considered definitive or verified. A Google rep stated that sites aiming to avoid Panda’s impact should work to become recognized as authorities on their topic and entities to which a human user would feel comfortable giving their credit card information.

    Content farming - Large numbers of low-quality pages, often aggregated from other websites. For example, of a content farm might be a website that employs large numbers of writers at a low wage to create short articles covering a vast variety of search engine queries, producing a body of content that lacks authority and value to readers because its core purpose is simply to gain search engine rankings for every conceivable term.

    Low-quality user-generated content (UGC) -  An example of this type of low-value User Generated Content would be a blog that publishes guest blog posts that are short, full of spelling and grammatical errors and lacking in authoritative information.

Q-7. What is a TLD?

The last portion of an internet address is the top-level domain (TLD). There are many sorts of TLDs accessible, such as.com,.net,.org,.co.in, and so on.

Q-8. What is ccTLD?

A ccTLD stands for a country code top-level domain. The domain extension for each nation is distinct. All ccTLDs have just two characters. For instance,.in stands for India, while.us stands for the United States.

Q-9. What is Google Sandbox?

The term “Google Sandbox” is used by some SEOs to refer to the situation where new websites are not ranked well in Google search results. The idea behind this is that Google may place newly created websites in a “sandbox” for a certain period of time. During this time, they may be unable to rank well in search results, as Google wants to evaluate their quality and prevent spam

As a new website owner, it is crucial to remain patient and focus on creating high-quality content and building links. Over time, your website will eventually start to rank well in Google search results.

To help your website rank well in Google, you should:

• Generate high-quality content that is relevant to your target audience.
• Use relevant keywords in your website, including title tags, meta descriptions, and subheaders.
• Obtain relevant links to your website from high-quality websites.
• Remain patient and consistent in your SEO efforts. Building a successful website takes time.

Q-10. What is Google Penguin?

Google Penguin is a codename for an algorithm update by Google aimed at reducing webspam. It was first introduced in April 2012 and its primary objective was to demote websites that engaged in spammy and manipulative link-building practices.

The Penguin update targeted the so-called black-hat link-building techniques, including buying links, link farming, automated links, PBNs, and others.

The primary goal of the Penguin update was to reward high-quality websites and enhance the overall quality of search results.

Triggers for Penguin

    Link schemes - The development, acquisition or purchase of backlinks from low-quality or unrelated websites, creating an artificial picture of popularity and relevance in an attempt to manipulate Google into bestowing high rankings. For example, an insurance company in Tampa could fill Internet forums with spam comments linking to itself as “best insurance company in Tampa”, falsely inflating its appearance of relevance with these unnatural links. Or, the same company might pay to have links reading “best insurance company in Tampa” appear on an unrelated third-party article about dog grooming; content that has no relationship to the topic.

    Keyword stuffing - Populating a webpage with large numbers of keywords or repetitions of keywords in an attempt to manipulate rank via the appearance of relevance to specific search phrases. 

Q-11 What is keyword stuffing?

Keyword stuffing is the practice of excessively repeating a keyword or phrase on a web page in an attempt to manipulate search engine rankings. This method is considered unethical , as it compromises the quality and readability of the content. Search engines have become more sophisticated, and keyword stuffing can lead to penalties or a lower ranking in search results.

Q-12 What Is Google's Hummingbird Algorithm?

Hummingbird is a search algorithm used by Google. It was first introduced in August 2013, to replace the previous Caffeine algorithm, and focused on making search more predictive and topically relevant.

Algorithm here means Google’s complex system of locating and presenting the most relevant results from its index of websites and pages.

Instead of presenting webpages containing searchers’ keywords, Hummingbird aims to help Google understand and match searchers’ intent. That process is called semantic search

Why is it called Hummingbird?

Google told us the name come from being “precise and fast.”